Commercial Cleaning leads. Booked jobs, not just clicks.
Northbound runs SEO, Google Ads and exclusive Rank & Rent websites for commercial cleaning companies across the UK. Pay to rank, pay per lead, or pay only when a contract actually signs — you choose the risk.
From sole cleaners to multi-site contract cleaning teams
Most agencies don't know a COSHH sheet from a cleaning schedule
They'll happily run your campaigns alongside a plumber's, a florist's and a solicitor's — using the same playbook for all three.
Feast or famine leads
Generic campaigns miss the patterns commercial cleaning firms actually deal with — office relocations, one-off deep cleans, contract renewal season.
Wasted ad spend
Broad "cleaning services" keywords burn budget instead of "office cleaning [town]", "commercial deep clean" or "contract cleaning quote".
No exclusivity
Your nearest competitor is often bidding on the exact same postcode, with the exact same agency.
Vague reporting
You get sent a graph of "impressions" — not a phone that rings, or a job that lands in the diary.
See what your patch could bring in — before you spend a penny
Tell us your town or postcode and we'll send over real search volume, local competition, and an estimated lead range for commercial cleaning in your area. No obligation, no cold calls — just the numbers.
We'll only use this to send your report and, if you're keen, tell you whether your patch is still available.
Whatever your crew looks like, we've got a lane for it
From a sole cleaner to a multi-site team running contracts and one-off cleans side by side — the campaigns are built around how you actually work.
Sole Cleaners & Small Crews
Fill the diary without needing a marketing team of your own.
Multi-Site Contract Cleaners
Keep every site covered, every week, across every contract you hold.
Office & Commercial Specialists
Rank for the searches facilities managers make when switching cleaning contractors.
Deep Clean + Contract Combos
Cross-sell one-off deep cleans and ongoing contracts from the same enquiry pipeline.
Insured & Vetted Teams
Show your insurance and DBS-checked credentials right where they count — in the search results.
Three ways to fill the diary
Pick one, or stack all three — most clients end up running Rank & Rent as their baseline and topping up with leads or PPC.
SEO
Ranking your own site for "office cleaning [town]", "commercial deep clean" and "contract cleaning quote" — the searches that turn into booked jobs, not just visits.
- Local SEO & Google Business Profile management
- Content built around real commercial cleaning searches
- Citations & directory listings
- Monthly ranking & call reporting
Rank & Rent
Skip the 6–12 month wait. Rent a site we've already built and ranked for your patch — exclusive to you, no one else in your area gets it.
- Already ranking before you sign
- One operator per patch, guaranteed
- GBP, citations & tracked number included
- Cancel with 30 days' notice
PPC
Google Ads campaigns built around cost-per-booked-job, not vanity clicks — so you know exactly what a lead costs you.
- Google Local Services & Search Ads
- Call tracking on every campaign
- Landing pages built to convert
- Weekly spend & lead reporting
Renting outranks building, most of the time
Building your own site up from nothing can take 6–12 months of consistent SEO before it earns real trust with Google. A Rank & Rent site skips that wait — you're renting a site that's already done the work, already sits high in the results, and is locked to you alone.
Patches are claimed on a first-come basis. Once your town's taken, it's taken.
Check my patchWe check your patch
We look at search volume and local competition for your town or postcode before anything else.
We build & rank the site
Fully branded to you, optimised, and pushed up the results — before you pay a penny in rent.
You claim it, exclusively
Once you're in, we lock that patch. No other cleaning company in your area can rent it.
Calls & leads come straight to you
Tracked phone number, enquiry forms, and job requests — all routed directly to your team.
We keep it ranked
Ongoing SEO to defend your position against anyone trying to climb past you — included in the rent.
Pick the level of risk that suits your contracts
Three ways to work with us — rent a ranked site, pay only for leads, or pay only when a job's actually booked in.
Lead Pipeline
For firms who want quote requests landing in the inbox without any monthly commitment.
- Pay only for leads you receive
- No monthly minimum
- Leads sent through in real time
- Cancel anytime
Exclusive Patch Site
An exclusive, already-ranking website for your patch — one operator only, ever.
- Site already built & ranking
- Exclusive to your postcode/town
- Tracked number & booking form included
- Ongoing SEO included
Signed Contract Only
Zero-risk pricing — you only pay when a clean or contract actually lands in the diary.
- Pay only for confirmed bookings
- No cost for leads that don't convert
- Works alongside existing marketing
- Simple monthly invoice
*Rank & Rent price varies by location and competition — check your patch for an exact quote. Not sure which fits? Most cleaning firms start with Rank & Rent for a steady baseline, then add pay-per-lead to top up quiet weeks.
We only do one thing. This is it.
Niche specialists
Every campaign we run is for commercial cleaning, nothing else.
Exclusivity as standard
One operator per patch on Rank & Rent, always.
No lock-in contracts
30 days' notice, that's it — no annual tie-ins.
Transparent reporting
See every call, every lead, every cost — no vague dashboards.
Fast setup
Most patches go live within 2–3 weeks of your first call.
Compliance-aware
We know what a cleaning contract tender needs to say, and where.
From first call to first job booked
Discovery call
15 minutes to understand your patch, crew size and current marketing.
Patch check & quote
We check availability and competition, then give you an exact price.
Build & launch
Your campaign or Rank & Rent site goes live and starts climbing.
Leads start flowing
Tracked calls and enquiries land directly with your team.
Ongoing optimisation
We keep tuning rankings, ads and reporting month on month.
The numbers our clients care about
Not impressions. Not "engagement". Leads, jobs, and cost per booking.
What cleaning firms say once the calls start
"Since renting our patch, we've had to turn work away for the first time in eight years. Best problem we've ever had."
"Finally an agency that understood contract cleaning instead of treating us like a domestic cleaner. Leads are properly qualified."
"We started on pay-per-job to test the water. Six months later we've upgraded to a full Rank & Rent patch."
Is your patch still available?
Once a town is claimed, it's off the market — one operator per patch, no exceptions.
Don't see your town? We're adding new patches every month — ask us before a competitor does.
Ask about my townFind answers to your most common questions
No. If you go the Rank & Rent route, the site is already built and ranked for you. If you'd rather build up your own domain long-term, our SEO service works from whatever you've already got — or we can build you a new one.
SEO grows your own website over time and you own the asset. Rank & Rent skips the wait — you rent a site we've already ranked, exclusive to your patch, and pay a monthly fee for as long as you want it.
Yes. Once you take a Rank & Rent patch, we won't build or rent another site targeting that same town or postcode to anyone else — including future clients.
There's no annual tie-in on any of our services. Give us 30 days' notice and you're free to go — no exit fees.
Rank & Rent and PPC can start sending calls within days of launch, since the site or ads are already ranking or running. Fresh SEO builds typically take longer to gain traction — we'll give you a realistic timeline on the discovery call.
Yes — plenty of our clients supply cleaning both directly and as subcontractors through facilities management companies, and we build campaigns that cover both.
We work UK-wide. Send us your town or postcode and we'll confirm availability and give you an exact Rank & Rent quote.
Your patch won't stay available forever
One operator per town, first come first served. Check availability today and see what your area could bring in.
Get in touch about your patch
Call us
+44 161 998 8765
Email us
hello@yorkshireseospecialists.co.uk
Coverage
UK-wide, patch by patch