Cookie Policy
Last updated: 1 September 2026
This Cookie Policy explains how Northbound ("we", "us", "our") uses cookies and similar technologies on this website (the "Site"). It should be read alongside our Privacy Policy. By continuing to browse or use the Site, you agree to our use of cookies as described here, unless you disable them in line with the instructions in this policy.
1. What are cookies?
Cookies are small text files that a website places on your computer, phone or other device when you visit it. They're widely used to make websites work, work more efficiently, and to provide information to the owners of the site. Cookies may be "session" cookies, which are deleted once you close your browser, or "persistent" cookies, which remain on your device for a set period or until you delete them.
2. How we use cookies
We use cookies to:
- Keep the Site working properly and securely.
- Remember choices you've made, such as form inputs or preferences.
- Understand how visitors find and use the Site, so we can improve it.
- Measure the effectiveness of our marketing, including SEO, PPC and Rank & Rent campaigns.
3. Types of cookies we use
| Category | Purpose | Can be disabled? |
|---|---|---|
| Strictly necessary | Required for core functionality, such as loading pages, remembering security settings, and enabling the enquiry/contact forms to submit correctly. | No — the Site may not function correctly without these. |
| Analytics & performance | Help us understand how visitors use the Site (pages viewed, time on site, traffic source) so we can improve content and user experience. See Section 4 for details on Google Analytics. | Yes, via your cookie consent choice or browser settings. |
| Functional | Remember choices you make (such as form field entries) to provide a more personalised experience. | Yes, via browser settings. |
| Marketing & advertising | Used to measure the effectiveness of advertising campaigns (for example, Google Ads) and, where enabled, to help tailor ads to your interests. | Yes, via your cookie consent choice or browser settings. |
4. Google Analytics
We use Google Analytics (GA4) to help us understand how visitors interact with the Site — for example, which pages are viewed, how long visitors stay, and which patch pages generate the most interest. Our Google Analytics measurement ID for this Site is:
Measurement ID: G-ZK0NDD1HLQ
Google Analytics sets its own cookies (typically prefixed _ga, _ga_* and _gid) to distinguish unique visitors and track sessions. The data collected is processed by Google in accordance with its own privacy policy, and may include information such as your approximate location (derived from IP address, which we do not store in identifiable form), device and browser type, pages visited, and how you arrived at the Site.
We have not enabled Google Signals or any features that link Analytics data to individually identifiable Google account information. You can find out more about how Google collects and processes this data at Google's own "How Google uses cookies" page, and you can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.
5. Third-party cookies
Some cookies may be set by third-party services that appear on our pages, such as embedded maps, advertising platforms (including Google Ads) or social sharing buttons. We don't control these cookies, and we'd recommend checking the relevant third party's own cookie or privacy policy for more information on how they use your data.
6. Managing & controlling cookies
You have several ways to control or limit how cookies are used on your device:
- Cookie banner: where shown, use the cookie consent banner on the Site to accept or reject non-essential cookies.
- Browser settings: most browsers let you refuse or delete cookies, or alert you when a cookie is being set. Instructions vary by browser — check your browser's "Help" menu for details.
- Opt-out tools: you can opt out of Google Analytics as described in Section 4, and manage ad personalisation through Google's Ad Settings.
Please note that blocking or deleting cookies may affect the functionality of the Site and your overall browsing experience.
7. Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal or regulatory reasons. Please revisit this page periodically to stay informed.
8. Contact us
If you have any questions about this Cookie Policy or how we use cookies, please get in touch at hello@yorkshireseospecialists.co.uk or via our contact page.