Your Google listing, actually looked after
Managed properly, not left on autopilot
When someone searches on their phone, the first thing they see usually isn't your website — it's your Google Business Profile: your name, star rating, photos and opening hours, sitting right on the map. We keep that listing accurate, active and working in your favour, every month, for one flat monthly fee.
- Profile claimed, verified and fully filled in
- Photos and posts kept current every month
- Reviews requested, and every one replied to
- Categories and services kept up to date
- Questions and answers monitored
What a properly optimised profile actually looks like
We'll drop real screenshots of your own profile in here once we get started — this is where they'll sit.
What this actually involves
No jargon, no guesswork — here's exactly what we do.
Setup & Verification
Claiming, verifying and completing every section of your profile properly.
Ongoing Posts & Photos
Regular updates so your listing never looks abandoned.
Review Management
Prompts to get more reviews, and replies to every one that comes in.
Map Pack Visibility
Optimised categories and service areas to help you show up in the local 3-pack.
What actually happens behind the scenes
Not a one-off setup, and not a "set and forget" service — here's what we're doing on your profile every single month.
Profile audit & health check
Every field checked against Google's current guidelines, and anything incomplete or inconsistent fixed.
New photos uploaded
Fresh, relevant photos added regularly, so the listing never looks stale or abandoned.
Google Posts published
Short updates, offers and announcements published on a regular schedule to keep the profile active.
Review requests & responses
Prompts sent to happy customers, and a reply written for every review that comes in — good or bad.
Questions & Answers monitored
New questions checked and answered before an unhelpful or incorrect answer gets there first.
Category & attribute checks
Categories, services and attributes reviewed and adjusted as your business or Google's options change.
Insights tracked
Views, searches and actions monitored month to month, so we know what's actually working.
Monthly report sent
A plain-English summary of what's been done and what's changed, sent to you every month.
One flat price. No surprises.
No setup fee, no long tie-in contract — just one number, every month.
£99/mo
Google Business Profile management, in full
- Setup & verification included
- Ongoing monthly management
- Photos, posts & review management
- Monthly report included
- No lock-in contract
Already have a Google Business Profile? We can take over management from wherever it currently stands — nothing gets deleted or reset.
Three steps, start to finish
01. Audit
We check what's set up, what's missing, and what might be holding your listing back.
02. Optimise
We complete every section properly and fix anything inconsistent or incomplete.
03. Maintain
Ongoing posts, photo updates and review management, every single month.
Everything you need to know about Google Business Profiles
The listing most customers see before they ever visit your website.
Why your Google Business Profile matters more than your website
For a huge share of local searches — especially on mobile — people never click through to a website at all. They see the map pack, glance at your rating and photos, and either call directly from the listing or move on to the next business. That means your Google Business Profile is often doing the job your homepage used to do: making a first impression and prompting the call. A brilliant website behind a neglected, half-finished profile is still losing potential customers before they ever see it.
What "optimisation" actually means
It's not a one-off setup task. Optimisation means every field Google offers is filled in properly — categories, service areas, opening hours, attributes — and then kept current: new photos added regularly, posts published to show the business is active, and services or offers updated as they change. Profiles that are optimised once and then left alone tend to slowly lose visibility as more active competitors overtake them, even if nothing about the business itself has changed.
The map pack explained
The 'map pack' is the block of three business listings, with a small map, that appears at the top of local search results — it's some of the most valuable space in Google. Getting into it depends on relevance (does your profile match what was searched), distance (how close you are to the searcher), and prominence (how established and trusted Google considers your business, based on reviews, citations and overall online presence). We work all three levers, not just one, because a profile that's relevant but has three reviews will usually lose to a well-reviewed, well-cited competitor further away.
Common mistakes that hold listings back
The most frequent issues we find are: profiles claimed years ago and never touched since, incorrect or outdated categories that don't match what the business actually does now, inconsistent business names or phone numbers compared to the website, and reviews that go unanswered for months. Individually these seem small, but together they signal to Google — and to customers — that the listing isn't being actively managed.
How reviews actually affect rankings
Reviews influence rankings both directly, as a trust and prominence signal Google factors in, and indirectly, because listings with more recent, positive reviews simply get more clicks — which itself feeds back into ranking. Responding to reviews, good and bad, also matters: it shows Google (and future customers reading them) that the business is actively engaged. Part of what we manage is prompting for reviews after jobs are completed and making sure every one that comes in gets a reply.
Multiple locations and service-area businesses
Businesses with more than one branch need a separate, correctly verified profile for each location — not one profile trying to represent several addresses, which Google's guidelines don't allow and which tends to confuse rather than help rankings. Service-area businesses that don't have a public-facing shopfront, like most home service trades, use a different setup entirely: a hidden address with a defined service radius instead of a storefront. Getting this configuration right from the start avoids suspensions and wasted visibility later, which is a surprisingly common issue we find when auditing existing profiles.
The details most agencies skip over
The smaller settings that quietly make a bigger difference than people expect.
Primary vs secondary categories
Google allows one primary category and several secondary ones, and the primary category is one of the single biggest ranking factors on the entire profile — arguably bigger than most of what people spend time worrying about. Choosing a primary category that's close but not quite right is one of the most common mistakes we find on profiles we take over, and it can quietly cap how well a listing performs no matter what else is done correctly.
Attributes: the overlooked ranking signal
Small checkboxes like "wheelchair accessible," "free consultations" or "online estimates" seem minor, but they help your profile match more specific searches and appear in Google's filter options. Most profiles have these left at their defaults or entirely unfilled, which means the business simply doesn't show up when someone filters their search by an attribute it actually qualifies for.
Products & Services sections
Beyond the main description, Google gives every profile a dedicated services or products list — effectively a set of mini landing pages that live inside the profile itself, each with its own name, description and price if you want one. These sections are frequently left empty entirely, missing an easy opportunity to show up for specific service-based searches directly from the listing.
Messaging and response time
Google Business Profiles can accept direct messages from potential customers, and Google now surfaces how responsive a business typically is. A profile that goes days without replying to messages sends a quiet signal that the business isn't actively managed — which can affect both customer trust and, over time, how the profile performs.
Photo quality and geo-tagging
Genuine, location-tagged photos of real jobs, premises or staff tend to perform better than generic stock imagery — Google's systems are increasingly good at distinguishing the two, and customers can usually tell as well. We prioritise real photos wherever they're available, and use them consistently rather than uploading a handful once and never adding more.
Duplicate and fake listings
It's more common than people expect to find a second, forgotten listing for the same business — created by a previous agency, an old employee, or even a well-meaning customer. Duplicates split reviews across two profiles and confuse both Google and customers about which one is current. Checking for these is a standard part of every audit we run.
Suspension risks and how to avoid them
Certain actions can trigger a review or suspension of a profile — keyword-stuffing the business name, selecting categories that don't genuinely apply, or address details that don't match a real, verifiable location. A suspended profile can take weeks to reinstate, during which a business effectively disappears from the map pack entirely. We manage profiles in a way that stays well within Google's guidelines specifically to avoid this.
How Google Business Profile and website SEO reinforce each other
Your profile and your website should tell Google the same story — matching business name, address and phone number, consistent service descriptions, and links pointing back to the right pages. When they're managed separately, or by different people at different times, small inconsistencies creep in that can quietly undermine both. Managing them together, which is how we approach it, avoids that gap entirely.
Google Business Profile vs paid ads
A well-managed profile is a free, permanent presence — it keeps working whether or not you're spending money that month. Paid ads, by contrast, stop the moment you stop paying for them. The two aren't in competition; a strong profile gives ads somewhere credible to send people, and a strong ad campaign can drive the kind of traffic and enquiries that feed back into your profile's own visibility. We treat them as complementary rather than either-or.
How often Google actually changes the rules
Google updates categories, adds and removes attributes, and adjusts how profiles are ranked on a fairly regular basis, usually without much announcement. A profile set up correctly two years ago can quietly fall out of step with current best practice without anything having visibly "broken." This is the core reason ongoing management matters more than a one-off setup — someone needs to be watching for these changes and adjusting for them.
Why some competitors seem to rank despite a worse-looking profile
A Google Business Profile is one input into local rankings, not the only one — overall website authority, the volume and consistency of citations, and how long a business has been established all play a part too. A competitor with a longer track record and more citations can sometimes outrank a business with a slightly more polished profile. That said, of all the levers available, the profile is usually the fastest one to move, which is why it's often where we start.
What we don't do
We don't buy or fabricate reviews, create fake or duplicate listings to game rankings, or promise a guaranteed position — any of these can get a profile suspended or permanently penalised, and the risk isn't worth a short-term bump. Everything we do stays within Google's guidelines, because a suspended or penalised profile is far more damaging than a mediocre one that's simply being built up properly over time.
Terms you might come across
We try to avoid jargon, but you'll see some of these terms elsewhere — here's what they actually mean.
NAP
Name, Address and Phone Number — the core details Google cross-checks across your website, profile and directory listings to confirm you're a real, consistent business.
Local Pack / Map Pack
The block of three business listings, shown with a small map, that appears at the top of local search results.
Service Area Business (SAB)
A business that travels to customers rather than welcoming them to a fixed address — set up differently on Google, with a hidden address and a defined coverage radius.
Primary Category
The single category that best describes your core business — one of the biggest factors in which searches your profile appears for.
Insights
The performance data Google provides for every profile — how many people viewed it, searched for it directly, and what they did afterwards.
Suspension
When Google removes a profile from search results, usually triggered by a guideline violation, until it's reviewed and reinstated.
Attributes
Optional tags on a profile — such as accessibility features or payment types — that help match it to more specific searches.
Google Posts
Short, native updates published directly to a profile, similar in format to a social post — one of the few ways to add fresh content to your own listing.
What we'll need from you
Getting set up is straightforward, and we'll guide you through each step — but here's what to have ready so we can move quickly.
- Manager access to your existing profile, or details to create one
- Your logo and a few high-quality photos
- A few quick answers about your services and areas covered
- Sign-off on your primary category and business description
How this fits with the rest of your marketing
Google Business Profile management works well on its own, but it's rarely the whole story.
On its own, a well-managed profile can meaningfully improve how often you show up in the map pack and how many of those views turn into calls. Paired with our SEO service, the two reinforce each other — your website builds the authority and content Google draws on, your profile turns that authority into local visibility. Paired with PPC, a strong profile gives paid traffic somewhere credible to land, since many people will glance at your profile before ever clicking an ad.
You don't need to buy everything at once. Plenty of businesses start with Google Business Profile management on its own, at £99 a month, and add SEO or PPC later once they've seen how the profile performs. We'll never push a bundle you don't need — if £99 a month for this alone is the right starting point for you, that's a perfectly good place to start.
A common pattern we see: a business signs up for Google Business Profile management first, notices a genuine uptick in calls and map pack visibility over the first couple of months, and only then decides whether it's worth investing further in SEO or paid ads. There's no pressure to move faster than that — the profile alone, managed properly, is often enough to justify itself well before any conversation about adding another service.
Google Business Optimisation, answered simply
How much does this cost?–
What is a Google Business Profile?+
Do you need access to my website?+
How long until I see more calls?+
What if I already have reviews and photos?+
Can I send you my own photos to use?+
Do you use any automated tools or bots to manage it?+
What happens if my profile gets suspended?+
Can I cancel any time?+
Is this included in your SEO service?+
Ready to fix up your Google listing?
We'll audit it for free and show you exactly what's missing — then it's £99/month to sort it, properly, every month.